Marketing in 2015 – The Plan

 In Digital Marketing Insights

The most important part of any marketing initiative is the plan.

In the digital environment, abortion content, viagra sale social media, emails, downloads or multi-screen environments are examples of some of the elements to be considered once a plan has been clearly defined.

The plan must:

  • Define what is to be  accomplished
  • Identify what messages are to be presented to achieve the goal
  • Determine the traditional and digital “eco-systems” that will best present the messaging
  • Provide a method to monitor progress and adjust implementation accordingly

The following are our observations of the marketing landscape in 2015, including elements to be considered when implementing a plan.

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