Marketing in 2015 – The Plan
The most important part of any marketing initiative is the plan.
In the digital environment, abortion content, viagra sale social media, emails, downloads or multi-screen environments are examples of some of the elements to be considered once a plan has been clearly defined.
The plan must:
- Define what is to be accomplished
- Identify what messages are to be presented to achieve the goal
- Determine the traditional and digital “eco-systems” that will best present the messaging
- Provide a method to monitor progress and adjust implementation accordingly
The following are our observations of the marketing landscape in 2015, including elements to be considered when implementing a plan.